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Are you up for a quick quiz? What do these companies have in common: Alaska Airlines, Virgin Mobile USA, and the City of New York? Well, are you ready to give them yet? What each of these companies have in common is the fact that they all use the Siebel CRM, or customer relation management, software program to help organize and streamline many different aspects of their business. The idea behind streamlining processes is to increase efficiency and accuracy, with a reduction in the states and miscommunications and misinterpretations that can occur. Without a doubt the Siebel CRM is a most impressive organization tool.