spacetruck.net

These amazing ads for Muscle Asylum Project came out in 2007 and created quite a stir within the bodybuilding industry both with the wholesalers and amoungst customers. The ad which can be seen still on youtube if your interested. It was one of the biggest product lanuches of its type the world has ever seen and advertising reached more than just the bodybuilders but also a large scope of consumers. It will be interesting to see how these products live up to the hype and how many non bodybuilders are buying them. I was interested to read the ads and print put out in the launch and the way to side effects warnings or other health impacts were glazed over or not mentioned at all. I imagine there were some good lawyers interpreting the regulations to push the limits as far as possible.