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Everyone knows that one person who tries to hide during social activities, business meetings, etc. are generally the ones who are worried that they are going to say the wrong thing or come off as stupid. But, brainstorming techniques dictate that all members of a team participate in order for the brainstorming session to be effective. To get everyone to participate, create an atmosphere that shows that it does not matter what is said or done during the session, that all ideas are accepted and will not be judged. That will help those who feel like they cannot contribute to add their two cents.